Free, and Valuable?

Posted by Alec Hess

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We are so lucky that for many companies offering really useful and in fact, essential services and products, they have found a way to give it away for free. Sometimes the free offering is for a limited time, so you can test drive it before buying. Sometimes you have to see some ads for a freebie. Other times the minimal "package" is free and the provider is hoping you'll want to upgrade once you find out how awesome it is.

Free is also a come on, a marketing device to attract your attention. sometimes you might think, "Well, you get what you pay for, so free must mean bad." Well, is Google search bad? Or is it the best thing out there? It's free. Hundreds of high quality magazines and advice sites are free; and that doesn't make them bad.

The truth is finding the greatest free offerings can be hard. And it sure is better when someone you trust recommends some new free thing. Well that's where we come in. We are constantly scouring the Internet for the latest and greatest new products and services that your business can use and profit from. We don't just find them, we usually test them or at least do some research to see what people think of them. And let me tell you, not every offering out there is ready for prime time. 

So here's the proposition: Check out our free deals category from time to time (put it on a schedule), poke around and see if there is anything that intrigues you. We'll write about it so you can understand it's strengths and weaknesses, and what to expect. then use it and we are sure you will find it either saves you time, or money, or streamlines your process.

Don't allow your competition to use free tools that make them more competitive than you.
Work smarter! And what could be smarter than free...

Alec Hess is a marketer and small business expert as well as Principal of Full Voice Media and Vanguard Healthcare Products; and co-founder of BizSaves. His focus is on small business success and he has consulted, guided and advised many firms.
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