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BetaEasy gives startups the opportunity to gain customer feedback and better manage data recieved. Customers can review their experience and saw what they did or didn't like, giving you the opportunity to learn from it. You can then create conversations with those users and acknowledge you've heard them and are addressing the problems. Those fixed problems can then be re-evaluated the options of making more changes is available. This software allows business to constantly grow and learn from their users, making their business the best it can be.