Why Physical in a Digital World?

Posted by Alec Hess

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Today’s business environment is a world apart from the old bricks and mortar only days, filled with complexity and clutter. Most companies have moved to digital marketing mediums to fill promotional and advertising needs. But you shouldn’t forget that simplicity sometimes reigns supreme, and company branded promotional products are still great tools to enhance awareness and create a memory device to keep your business in the minds of your customers and potential customers.

In a study conducted at Balyor University they found that promotional products can boost response rates by as much as 75%, so if you’re trying to educate consumers or build brand recognition, promotional materials can be the personal touch you need.

Benefits of Promotional Materials:

Flexibility- wide variety of branded items to choose from to suit your business needs.

• Pens, pencils
• Ties, golf gloves, bandanas, hats
• Frisbees, balls, toys
• Candy, mints, chocolate
• Refrigerator magnets
• Coffee cups, travel mugs & drink ware
• Calendars & post-it notes, pads
• T-shirts, polo shirts and tote bags
• Coffee, tea, water

Gifts that Keep Giving!

The value of Promotional materials is their ability to influence consumers, by giving away simple promotional gifts like t-shirts and mugs you’re leaving the recipients with a useful reminder of who you are and what separates you from the pack. These products also serve as an effective and low cost approach to generate customer loyalty/satisfaction and repeat exposure.

How to Use:

Your branded gifts can be sent out as thank you acknowledgments, along with special offers, at events, parties or convention and seminars; trade shows and networking events; business club meetings and any other venue that attracts the kind of people that could be your clients and customers.                                                          

Alec Hess is a marketer and small business expert as well as Principal of Full Voice Media and Vanguard Healthcare Products; and co-founder of BizSaves. His focus is on small business success and he has consulted, guided and advised many firms.
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